Drill 4 ·
Idea Origination and Vision and Mission is a practice drill. It contains 5 original questions created by Brian Stewart, a Barron's test prep author with over 20 years of tutoring experience.
A founder identifies an unmet need in a local market and checks a proposed product against the venture's vision and mission statements; uses an invented venture and original details.
Dana is starting a venture called Pellmont, a phone app that instantly connects homeowners with nearby vetted repair workers for small repair jobs. Before building it, Dana writes down what she has learned about the local market and drafts statements to guide the company.
What Dana found, and what she wrote
| Item | Detail |
|---|---|
| Observed problem | Homeowners wait days for a repair worker and cannot easily tell who is reliable |
| Current options | Phone directories and word of mouth; no fast way to compare vetted workers |
| Pellmont vision statement | A neighborhood where every small home repair is solved within a day |
| Pellmont mission statement | We connect homeowners with vetted local repair workers through a simple app |
| Proposed first feature | Same-day matching with background-checked workers and visible ratings |