Drill 3 ·
PESTEL and the Business Environment is a practice drill. It contains 5 original questions created by Brian Stewart, a Barron's test prep author with over 20 years of tutoring experience.
A boutique fitness business classifies six recent external changes using the PESTEL framework; uses an invented company and original factors.
Brindleford Fitness runs two boutique workout studios. Before its annual planning meeting, the owner lists six recent changes in the world around the business and wants to sort them using the PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal).
External changes Brindleford is tracking
| # | External change |
|---|---|
| 1 | Interest rates rise, making the studio's loan payments more expensive |
| 2 | A new city ordinance requires all gyms to post calorie information on cafe menus |
| 3 | A popular fitness-tracking app lets members book classes from their phones |
| 4 | More local adults adopt a health-conscious lifestyle and seek group classes |
| 5 | A prolonged drought makes water conservation a major operating concern for businesses with showers |
| 6 | The city council debates a tax on sugary drinks sold at fitness cafes |