Drill 14 ·
AP Business with Personal Finance: Promotion and Marketing Communications Drill 14 is a practice drill. It contains 5 original questions created by Brian Stewart, a Barron's test prep author with over 20 years of tutoring experience.
A granola maker compares four promotional channels for a stated target audience; uses an invented company and original figures.
Greavesly Granola is a small breakfast-foods company launching a new high-protein granola aimed at busy weekday gym-goers aged 18 to 34. The marketing lead built a table of four promotional channels, each showing the estimated number of people the channel will reach overall, the total cost of the campaign, and a short note on how well the channel fits that target audience.
Greavesly Granola: promotional channel options (target audience: gym-goers aged 18-34)
| Channel | Estimated people reached | Total cost | Audience-fit note |
|---|---|---|---|
| Gym-app banner ads | 40,000 | $3,200 | Seen only by active app users in this age group |
| Local fitness podcast spots | 25,000 | $2,000 | Listeners are mostly the target group; host reads the ad |
| Regional newspaper print ad | 60,000 | $6,000 | Broad readership; few are gym-goers aged 18-34 |
| Billboard near highway | 50,000 | $5,500 | Very broad; little control over who sees it |