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AP Business with Personal Finance: Mixed Marketing and Finance Drill 29

Drill 29 ·

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About This Drill

AP Business with Personal Finance: Mixed Marketing and Finance Drill 29 is a practice drill. It contains 5 original questions created by Brian Stewart, a Barron's test prep author with over 20 years of tutoring experience.

A cross-unit drill in which a food-truck owner's pricing choice drives profit and household income; it uses an invented company and original figures.

Passage

Dana Forsythe runs Dunmere Street Kitchen, a one-person food truck, as a sole proprietor. For this simplified comparison, the truck's monthly profit is treated as the household income available for the month. Each bowl costs 4 dollars in ingredients and supplies to make (the variable cost). The owner is choosing between two prices for a bowl and has estimated how many bowls would sell each month at each price. Fixed costs (the truck permit and parking) are 2,000 dollars per month at either price.

Dunmere Street Kitchen: Two Pricing Options (one month)

ItemOption 1: price 9 dollarsOption 2: price 12 dollars
Price per bowl912
Variable cost per bowl44
Bowls sold per month1,000700
Fixed costs per month2,0002,000

Questions in This Drill

  1. Q1. Under which pricing option does the truck sell more bowls per month, and how many?
  2. Q2. The price of a bowl minus its variable cost is the amount each bowl contributes toward covering fixed costs and profit. What is this per-bowl amount called?
  3. Q3. Monthly profit equals (price minus variable cost) times bowls sold, minus fixed costs. What is the monthly profit under Option 2, the 12-dollar price?
  4. Q4. Option 2 charges a higher price and sells fewer bowls, yet it produces more monthly profit than Option 1. Why?
  5. Q5. The owner's goal is the highest monthly income from the truck, which this simplified example treats as the truck's monthly profit. Which pricing option should the owner choose?