Drill 10 ·
AP Business with Personal Finance: Market Research (Drill 10) is a practice drill. It contains 5 original questions created by Brian Stewart, a Barron's test prep author with over 20 years of tutoring experience.
This drill covers market research, survey design, and bias detection; it uses an invented company and original figures.
Lantern Tabletop, a small board-game studio, wants to find out whether people would buy a new cooperative mystery game before it commits to production. It runs a short survey asking 300 people, "How likely are you to buy a new cooperative mystery game in the next year?" The results are below. The studio is also reviewing the wording of its survey questions to make sure the data it gathers is not slanted.
Survey results (300 respondents)
| Response | Count | Percent |
|---|---|---|
| Very likely | 120 | 40% |
| Somewhat likely | 90 | 30% |
| Unlikely | 60 | 20% |
| Not sure | 30 | 10% |